Evaluates whether such foundations impact consumer opinion


Homework

Locate a company that engages in indirect green marketing practices for the products/services they sell, but have also developed subsidiary foundations to support additional ecological initiatives. Using academic research to support your position, develop an 800-word APA paper that:

• Evaluates whether such foundations impact consumer opinion,
• Considers the pros/cons of indirect Green Marketing, and
• Describes the ethical considerations of such a marketing methodology.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Evaluates whether such foundations impact consumer opinion
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