Assignment: Social Media Marketing Strategy
This is an individual project that evaluates the social media strategy of a company or organization. You will carefully choose a company/organization and you will examine how it is performing on the different social media platforms.
Your analysis should cover the following topics:
• A description of the company/organization.
• A detailed description of the brand/product or activity. What is the target market?
• Overview of the social media activity across different social media platforms (at least 3).
o Company Reach (number of followers, group members, view counts etc)
o Company Posts (how often the company post on social media)
o Feedback (number of comments, likes, replies)
o Average Response Time (response time to user comments)
o Sentiment Analysis (number of positive, neutral and negative mentions on each social media platforms)
Your final paper should include figures, exhibits, screenshots and/or links. You must include a bibliography, and cite your sources according to a standard format.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.