Evaluate what information is needed to assess market factors


Project Paper Homework

Instructions

For your course project, you will conduct a course-long comprehensive analysis of select operations for the Vanda-Laye Corporation. You will conduct an analysis of given situations for the company and use that analysis in the decision-making process.

Course Project Scenario

You are an economist for the Vanda-Laye Corporation, which produces and distributes outdoor cooking supplies. The company has come under new ownership and management and will be undergoing changes in its product lines and operating structure. As an economist, your responsibilities include examining the market factors that affect success or failure of a product, including the supply and demand for the product, market conditions, and the behavior of competitors with similar products.

Your supervisor, Jorge, has assigned you the task of evaluating a new product. The new product, oven mittens, has several competitors in the marketplace, but your company will be using a new patented material that provides protection from heat and maintains a great deal of flexibility.

Tasks:

1) Analyze the goals of the company. What is an operating structure and how can changes affect a company?

2) Evaluate what information is needed to assess the market factors that will make this product successful or fail.

3) Explain the basic supply and demand aspects that will make the product a success or failure.

Format your homework according to the following formatting requirements:

(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Evaluate what information is needed to assess market factors
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