Assignment Problem: Situation Analysis
Assignment Outcomes:
This assignment addresses the following subject
I) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data;
II) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;
Objectives:
A) To develop an understanding and appreciation about the influences of micro and macro environmental actors forces on an organization's ability to serve the needs of its target market;
B) To develop critical analytical ability to gather and analyze relevant data to facilitate decision making;
C) To develop foresights to predict industry trend and tailor the organization's practices to respond to the changing situation.
Assignment Instructions:
This assessment task requires you to develop a Marketing Environmental Analysis that comprises both the micro-environment and macro-environment. The micro-environment analysis involves a scrutiny of internal environment that facilitates specifying the strengths and weaknesses, while, the macro-environment analysis requires the scrutiny of DENPTC dimensions which will assist in specifying the opportunities and threats. Changes within the macro environmental forces are outside of an organization's direct control requiring an organization's marketing strategies to be adjusted to capture emerging opportunities and minimize any potential threats.
Therefore, in this assessment task you will need to:
A) Articulate your learning about marketing concepts and principles covered from Module 1 to 3.1 to demonstrate your level of understanding of them;
B) Critically analyze the link between marketing theory and practice;
C) Demonstrate research skills to reveal the insights;
D) Apply appropriate business report writing skills;
E) Use the appropriate APA style both in text citation and the reference list at the end. You should use at least 10 relevant academic references from leading marketing journals and text books to showcase quality of your research.
F) Discuss appropriate strategies with regards to your SWOT analysis.
Case Scenario: Choose an organisation intends to expand its business either through a new product development or a new business/market development.
Assignment Tasks:
Problem 1: Discuss value propositions, core brand values and buyer behaviour of your chosen organisation;
Problem 2: Analyze the micro-environment (the company, suppliers, intermediaries, relevant publics, customers and competitors);
Problem 3: Analyze the macro environment, that is, demographic, economic, natural, political, technological and cultural forces to demonstrate their impacts on your chosen organisations strategies/capabilities to serve the target market (s);
Problem 4: List strengths, weaknesses, opportunities and threats as well as suggest appropriate strategies to draw from strengths to capture opportunities, to overcome weaknesses and to defend from threats.
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Attachment:- Situation Analysis.rar