Problem: Gin Brands Analysis
Brand I choose: Gordon's London Dry Gin
• Choose a COMPETITOR to the company you are following.
• Each group member must choose a different company
• Evaluate their Website UX on both desktop and mobile devices.
• You are NOT comparing this website to your company. You are evaluating it on its own merit.
Use these questions as your guide:
• Is it useful?
• Does it have a purpose?
• Is it user-centered?
• Is it a pleasure to use?
• Is the design innovative?
• Does it reflect the personality of the brand?
• What are the aesthetics?
• Is it employing responsive design?
• What do you notice about the content - entertaining, convincing, inspiring, does it educate, or is it boring?
Is it easy to convert?
• Are they using AI to ease conversion and/or for customer service?
• Do you think it incorporates the hallmarks of a fascinating message? How?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.