1- Evaluate the various diversification moves of Lego (e.g. media, amusement parks, etc.) in the 1990s
2- What are the most competitively important resource(s) of Lego? Why? Evaluate their competitive power using the vrin TEST. Could these resources be useful in expanding into other lines of business? If so, which lines of business would be reasonable candidates?
3- Assume Jorgen Knudstorp assigned you to a task force, whose task is to come up with a turnaround plan. Develop a plan that consists of an overall generic strategy and specific strategies throughout the value chain. Does your plan pass the three tests of a winning strategy (internal consistency, external consistency, dynamic consistency)?