Discussion:
Marketing Strategy and Planning Tools
• Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one example of such recognition of value to support your rationale.
• Evaluate the value of Michael Porter's Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two specific examples of the Michael Porter's Value Chain Model that apply within a health care organization with which you are familiar.