Assignment
Submit the sections below, including edits or changes. Bold sections below indicate new sections to be added.
i. Product Selection
ii. Environmental Scan
iii. Entry Strategy
iv. Market Segmentation
v. Product Positioning
vi. Brand Development and Management
vii. Product standardization and adaptation
viii. Product Pricing
ix. Foreign Currency Implications
Section Description
i. Brand Development and Management
o Discuss your brand development and brand management in the host market, and compare and contrast them with domestic brand development and management strategies for the same product.
ii. Product standardization and adaptation
o Evaluate the use of product standardization and adaptation, and discuss your use of one or a combination of both approaches.
iii. Product Pricing
o Evaluate common strategic objectives associated with international pricing, and create a pricing plan that achieves purchasing power parity with competitive products in the host market.
iv. Foreign Currency Implications
o Analyze the host country's currency exchange rate with the U.S. dollar, and explain how changes in currency value may affect your marketing programs and pricing.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.