Evaluate the use of fear and risk appeals in advertising
Problem:
Fear and Risk Appeals: Evaluate the use of fear and risk appeals in advertising. How do these appeals affect consumer decision-making in contexts such as health-related products or services?
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Problem: Critically discuss issues in marketing ethics and how marketers should address these issues proactively.
Evaluate the use of fear and risk appeals in advertising. How do these appeals affect consumer decision-making in contexts such as health-related products
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