Assignment:
1. Illustrate the concept that segmenting is an aggregating process by referring to the admissions policies of your own college and a nearby college or university.
2. (a) Evaluate how "good" the six submarkets identified in the market for motels are with respect to the four criteria for selecting good market segments. (h) Same as (a) but evaluate the four corner markets in the Toddler University baby footwear market.