Discussion Question: "Marketing"
Respond to the following:
• Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
• Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic.
• Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.