Consumer Confidence in Sustainable and Ethical Brands
Read "Consumer Responsibility" on pages 22-27 in the Cone/Echo Global CSR Study.
Answer the following questions in a well-written paper:
Evaluate the significance of the product lifecycle in lifecycle pricing for companies that promote CSR.
Analyze the connections among source, production, consumption, and disposal.
What are the implications for a firm's reputation when there is a dichotomy between the final consumer product and the inputs of its production? Using two examples of companies that have not paid attention to the product lifecycle of their brands, create a plan for they could have done differently to be socially responsible.
Analyze the six product certification logos from the text. Why do or do you not believe that consumers trust a brand carrying the specific certifications? Defend your position with research.
As a manager in a global company, create a five-step plan that you would take to ensure that your organization is engaging in ethical and sustainable practices.