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Evaluate the savvy program

Assignment:

Quelch, John A and Donovan, Lisa D. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities".

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1. Should Flare introduce a new product in 2009? Why or Why not?

2. Evaluate the Savvy program. Consider how Dulcet announcement affects your evaluation and whether Savvy could be successfully launched without the Loveliest umbrella advertising.

3. What advertising budget would you recommend for the Savvy introduction?

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Case Study: Evaluate the savvy program

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