Problem
Case Study: Roeder-Johnson Corporation.
I. Evaluate the rating scale used for the question in this survey. Is it balanced? Are the category labels clear? Is the number of categories appropriate?
II. Suggest 3 ways that Roeder-Johnson could improve this survey without a major cost increase.
III. Based on the information given here, what do you think the research objectives for this survey might have been? Do you think the survey met its objectives? Explain.