Evaluate the quality of marketing knowledge
Problem: In what areas have we progressed and gained the most marketing knowledge about? Why is it important that we evaluate the quality of marketing knowledge coming from academic articles?
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Many people believe that traditional television advertising is dead. What do you think? Be sure to defend your opinion.
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Why is it important that we evaluate the quality of marketing knowledge coming from academic articles?
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Redesign the Marketing Mix 2Ps (product and price) for the product (groceries), based on evidence of current conditions and trends for the future
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