Assignment: Customer Service Critique
1. Customer Service Critique 1 (non-restaurant)
Length: 600 words. Typed, turned in to BBL.
Directions:
Write a critique of a service or consumer interaction you have had recently (could have been this week, yesterday or as you were moving to Purdue this semester). It may not be a restaurant. Consider: healthcare appointments, car repair, computer repair, buying or upgrading cell phone service, buying groceries, buying clothes, online shopping, mailing a package, buying fuel for your car; buying a car, leasing an apartment; etc.
Evaluate the product or service in terms of the alignment with the establishment's Mission Statement as well as any identifiable tagline or slogan. You may have to review their website or do a bit of Internet sleuthing to find the company mission statement. Look on your receipt. Is the company fulfilling its mission? Explain.
Since restaurants are exempt for this Critique, here are a few Mission Statements I easily found by Googling.
Starbucks: The Starbucks Mission Statement is: "Our mission: to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time."Apr 28, 2017.
McDonald's: McDonald's mission statement 2013. "McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience - People, Products, Place, Price and Promotion. Sep 14, 2013
Subway: 2013. "To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Fast Food industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it."
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Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.