Assignment:
Task
Assignment 1- Disruptive technology and business: Research and business analysis
• This is an individual assignment
• You are requested to discuss the following points, applying the concepts from the course, and supporting your research and justification with specific examples and data when possible.
o Select 2 disruptive technologies: Artificial Intelligence, Big Data, Virtual Reality, Artificial Reality, IoT, Automation and Robotics, 3D printing, etc.
Describe them and focus on the functionalities of each of them for businesses.
o For each technology, identify a company that is using it and develop a business analysis. Discuss how the company is leveraging on this technology, how this technology is integrated in the business (which business areas, processes, etc. are involved), in which ways this generates value, outlining the competitive advantage and opportunities it brings, as well as differences vs traditional businesses not using this technology.
o Evaluate the impact and potential of these technologies in business, based on the previous points as well as risks, disadvantages or key aspects to consider when integrating them in business.
• Expected table of contents:
o Brief introduction
o Technology 1
? Description and main functionalities
? Business application analysis
o Technology 2
? Description and main functionalities
? Business application analysis
o Conclusion
• The format of this assignment is a report, that should be uploaded in pdf.
Formalities:
• Wordcount: minimum 1.000 words
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Text alignment: Justified.
• The in-text References and the Bibliography must be in Harvard's citation style.
It assesses the following learning outcomes:
• Outcome 1: analyze the development of competitive advantage through digital technology.
• Outcome 2: identify current trends and technology in digital businesses.
• Outcome 3: understand how digital technologies can be integrated within business.
• Outcome 4: describe the digital business and compare it with non-digital businesses.