Assignment:
Question 1. Pick a category basically dominated by 2 main brands. Evaluate the positioning of each brand. What are their target markets? What are their main points-of-parity and points-of-difference? Have they defined their positioning correctly? How might it be improved? Answer all questions.
Instructions:
You will create a thread in response to the provided prompt for each forum. Each thread must be 250 words, demonstrate course-related knowledge, and include at least 2 scholarly research sources and at least 1 biblical integration. The authored references must be cited within the thread and cannot be repeated in any of the replies.