Discuss the below in 3000 words:
New Product Development Practice of Microsoft
Task
New product development is one of the riskiest, yet most important activities that a company can undertake. For this reason, there is significant interest and research on how companies can improve their chances of success in NPD.
Critically evaluate the new product development practice of Microsoft. Choose a product you are aware of that has been a success or a failure and use secondary research to provide necessary information.
Develop a framework with which to analyse Microsoft in detail by drawing on the literature studied on the new product development models and factors for success in NPD.
Make your own observations if necessary to further develop your understanding of Microsoft's NPD practices and providing multiple perspectives on key issues and concerns.
Give a detailed analysis of the organisation's new product development practice and make recommendations for potential improvements in this practice.
Reflect on how your understanding of NPD has been enhanced by your experience in completing this task. This should be a personal reflection including such aspects as, for example, whether this has changed your views about what is important in NPD, whether you have a greater understanding of diversity of opinions in the organisation, whether you understand this organisation's NPD processes differently as a result of undertaking this work or any personal impact doing this assignment has had on you.
Structure of the Report
i. Table of contents
ii. Executive summary
1. Introduction
1.1. Purpose
1.2. Background
1.3. Scope
1.4. Methodology
1.5. Assumptions
1.6. Limitations
2. Framework (It should consist of 5 parts and then applied to Microsoft)
2.1. Explanation of the first part of frame work
2.1.1. Apply the first part to Microsoft then
2.2. Similarly explanation of second part of framework
2.2.1. Apply to Microsoft
2.3___________________
2.3.1. Application to Microsoft
2.4.__________________
2.4.1. Application to Microsoft
2.5.__________________
2.5.1. Application to Microsoft
3. Critical Analysis
3.1. Gaps identified
3.2. Strengths
3.3. Weaknesses
4. Recommendations
4.1. ______________
4.2. ______________
5. Conclusion
6. Reflection
7. References (APA style)
A proper FRAMEWORK is required and then applied to Microsoft for critical analysis. A 500 words reflection at the end is also required for understanding of NPD.