Homework: Culture and Marketing Strategy
Overview
Locate a print advertisement for a consumer business or product that is not nationally recognized. (Note: the advertisement can be a social media print advertisement, but the product or business cannot be known nationally, meaning it cannot be purchased in all parts of the nation, just in a local area.)
Instructions
Write a 3 to 4 pages paper in which you:
1) Describe an advertisement, its content, text, pictures, length, location, aesthetics, and what drove you to select it.
2) Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.
3) Analyze why the ad would not appeal to some consumer group(s).
4) Evaluate the impact of the advertisement on cultural values.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework is:
1) Evaluate an advertisement in terms of content, targeted audience, and cultural values.