Assignment task:
Here's the scenario: A new 5-week Marketing Manager internship has opened up at each of the organizations listed below. Based on your past accomplishments (and that awesome business card), they all want you. The internship involves researching your employer's current marketing efforts and then creating a marketing plan for a new product or service that you dream up. So the question is "Who would you choose to work for and why?"
The List:
Your choices span many categories as well as marketing approaches. Website links are provided so you can learn more before making a decision. You will be working with this brand throughout the course, so choose carefully: MY CHOICE IS UBER
Make a discussion post that includes the information below:
1. Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
2. Provide a link to a representative tweet from your brand that you believe captures its unique selling proposition (USP).
- Define what constitutes a USP mean to you.
- How would you describe your brand's USP?
- How is USP reflected in your chosen tweet?
3. Analyze the three main aspects of Kotler's Marketing 3.0 proposition for your brand:
- Customers' demand for engagement and collaboration
- The globalization paradox
- The drive for self-actualization