Assignment:
Access www.tsnn.com. Pick a trade show category (e.g. apparel, fitness, photography) and two trade shows from the category. Find the following information where available: type of show, location of show, show date, number of exhibitors, number of attendees, and actual exhibitors. Google the trade show if details on the show are unavailable. Assume you are a small manufacturer in that category. There are advantages to exhibiting at a trade show and advantages of being only an attendee. This will depend on the trade show, your budget, and what you hope to gain from the trade show experience.
Evaluate the feasibility of exhibiting at these two shows. If you could exhibit at one, which would it be, and why? What would you do before the show to prepare? What would you do during the show, and after the show to maximize the benefit to your firm?
Now, if you could attend one, and not exhibit, which would it be, and why? What would you do to prepare before the show? What would you do during the show, and after the show to maximize the benefit to the firm?