Homework
• In your own words, summarize what mistake did Maytag do from a marketing perspective?
• Summarize what you can learn from this case.
QUESTIONS
A. How could the promotion of UK Hoover have been better designed? Be as specific as you can.
B. Given the fiasco that did occur, how do you think Maytag should have responded?
C. "Firing the three top executives of UK Hoover is unconscionable. It smacks of a vendetta against European managers by an American parent. After all, their only ‘crime' was a promotion that was too successful." Comment on this statement.
D. Do you think Leonard Hadley, the Maytag CEO for only two months, should be soundly criticized for the UK situation? Why or why not?
E. Speculate: Why do you think this UK Hoover fiasco happened in the first place? What went wrong?
F. Evaluate the decision to acquire Chicago Pacific Corporation (CPC). Do this both for the time of the decision, and for now-after the fact-as a post mortem. Defend your overall conclusions.
G. Use your creativity: Can you devise a strategy for UK Hoover to become a more major force in Europe?
H. Evaluate the reflections of Hadley in the summer of 1998. Do you agree with all of his convictions and actions? Why or why not?
QUESTIONS
1. You have been placed in charge of a task force sent by headquarters to England to coordinate the fire-fighting efforts in the aftermath of the ill-fated promotion. There is neither enough productive capacity nor enough airline seats available to handle the demand. How would you propose to handle this situation? Be as specific as you can and defend your recommendations.
2. As a staff vice president at corporate headquarters, you have been charged with developing company-wide policies and procedures that will prevent such a situation from ever occurring again. What would you recommend?
TEAM DEBATE EXERCISES: you will find information about two camps adopting two opposing positions in Question 2. Pick a position and discuss why that is the right approach for improving the situation.
A. How tightly should you supervise and control a foreign operation? This Maytag example suggests very tightly. But is this an aberration, unlikely to be encountered again? Debate the issue of very tight controls versus relative freedom for foreign operations.
B. Debate the two sides of outsourcing, from the viewpoints of workers, of communities, of stockholders, of company executives, and even of what's best for our economy.
INVITATION TO RESEARCH: Make sure you refer to external sources for your answer.
Can you find any information about the effect of Maytag leaving Newton? Have most of the workers found other jobs, perhaps in Des Moines? What has been the impact on Newton? Has the town been able to recover, perhaps by luring other businesses or developers willing to take over some or all of the abandoned Maytag buildings? What is the latest on Maytag?
QUESTION
• If you were to be appointed as the Chief Marketing Officer of Maytag, what would be your actions be during the first year? Explain in detail.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Maytag.rar