Assignment: Strategic Plan- Environmental Scan
You will perform an environmental scan for your target company.
Choose an organization according to the following:
1. Current employer / Google AdWords team
Write 1,050 words minimum environmental analysis in which you include the following:
1. Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
2. Evaluate the company's external environment.
3. Assess the company's general environment.
4. Evaluate the organization's industry operating environment.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.