Evaluate the capacity of most common distribution channels


Discussion: Pricing Products and Distribution Channels

• From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals.

Choose the most beneficial distribution strategies, and suggest two ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Evaluate the capacity of most common distribution channels
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