Discussion: "Diversification"
Part I
"Victory Motorcycles"
• From the e-Activity and the case study found in the back light blue pages of the textbook, evaluate the business-level strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.
• Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response.
Part II
• From the e-Activity, suggest one way the company you researched could increase its level of value-creating diversification. Provide specific examples to support your response.
• Building on the topic above, determine how diversified the company you research could become before it created a negative impact on the company's bottom line. Explain your rationale.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.