Problem
Positioning and branding go hand-in-hand. Evaluate the positioning and branding of a top five company in the industry in which you would like to enter. Address the following:
• Assess why the company has held the spot that they have in the industry.
• Evaluate the branding and marketing used by the company.
• Determine what branding and marketing ideas used by the company could be applied and used in your business venture.
• Propose how your business venture branding and marketing could affect the industry.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.