Discussion Post
Using the framework for building brand equity, evaluate the benefits and risks for Nike to carry and market the Nike Pro Hijab, or a more broadly targeted line of Hijabs.
YouTube Videos:
o "Macy's Will Be the First U.S. Department Store to Sell Hijabs I Fortune"
o "Nike unveils new 'Pro Hijab''
Nike Pro Hijab Web site.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.