Assignment: Strategic Management Analysis
QUESTIONS:
SECTION 1. MISSION, VISION, AND STAKEHOLDERS
Select and answer one of the following questions:
Write a mission and a vision statement forASOS Plc. How will these statements support the development of sustainable competitive advantage.
Identify ASOS Plckey stakeholders and map these stakeholders in terms of the power/interest grid. Critique, with supporting commentary, which of these stakeholders will need to be repositioned over the next 12 months
SECTION 2. SCENARIOS AND INDUSTRY ANALYSIS (25%) [LOs 2-3]
Select and answer one of the following questions:
Describe and analyse some of the key trends and uncertainties facing the fashion industry over the following 10 years. Build on this analysis to generate two possible scenarios for ASOS Plc, what implications are there for their strategy?
By employing relevant data from the case, conduct a five forces analysis of thefashionIndustry. What do you conclude about that industry's attractiveness?
SECTION 3. RESOURCES AND CAPABILITIES.
Select and answer one of the following questions:
Evaluate the bases of ASOS Plcstrategic capabilities by utilizing the VRIO/VRIN criteria (value, rarity, inimitability, organisation and/or non-substitutability). Which are the key strategic capabilities that provide, or could provide them with a sustainable competitive advantage? Why?
Evaluate ASOS Plc resources and capabilities by utilizing the value chain framework. How is the company creating value? Discuss how could the company develop and improve further in respect to this?
SECTION 4. BUSINESS AND CORPORATE STRATEGIES
What suggestions could you make toASOS PlcSenior Management team to support their position in achieving sustainable competitive advantage in the fashionindustry?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Strategic-Management-Analysis-Module-Guide.rar