Discussion - Professional Selling
Discussion are carefully graded on your ability to satisfactorily complete all required elements. They are not only graded on completion but the accuracy of the information presented.
Objectives
To identify the components of Professional Selling to the Entertainment Business
To choose a product that demonstrates "uniqueness" to the artist/film/sports figure, etc. and will increase revenue for merchandising operations.
To identify the logistics of producing and selling an artist related product
Instructions:
An artist earns a percentage of their income through merchandise sales. Obviously, the more merchandise they sell, the more money they make. For this assignment, you may assume that you are the Sales Manager for your selected artist's Fan Club or operate the store front for your artist's merchandise such as AKT merchandising.
Choose a/an national/international recording artist, actor, youtube sensation or sports star. Go to the artist's current online media (Facebook, Twitter, Official Website, etc.) and discuss the following:
• Evaluate the artist's current product offerings - Tell us what they are currently selling. Do not choose an artist that does not have products for sale.
Recommend a new and unique product for this artist to sell that is clearly tied to their brand and would be forecasted to have strong sales based on their primary and secondary target markets.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.