Problem
Analysis of Coles strategy (maximum thousand words)
1) Investigate and briefly describe the company(coles) and the industry within which it operates.
2) Identify the current competitive strategy (low cost or differentiation) that Coles is following. Provide evidence how you came to this conclusion.
3) Identify at least three key success factors that can assist Coles in achieving the current strategy.
4) Evaluate the sustainability of the firm's choice of competitive strategy.