Homework: Modified SWOT Analysis
Successful businesses regularly analyze their processes to ensure they're operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this homework, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.
• Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.
• Evaluate the selected company's sustainable competitive advantage using the SWOT analysis technique.
• Write 700 to 1,050 words modified SWOT analysis that includes the following:
o An introduction with a detailed description of the company
o A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
o An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
o Financial, physical, or human resources
o Access to natural resources, trademarks, patents, or copyrights
o Current processes (employee programs or software systems)
o An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
- Market trends (new products or technology advancements)
- Economic trends (local and/or global)
- Demographics
- Regulations (political, environmental, or economic)
o Conclusion with an evaluation of how the company has retained its competitive advantage
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.