Problem:
I need help and guidance in developing a critical analysis of business ethics and virtue ethics. in reference to this case.
Background:
Find and read the following journal article in the Library:
Sethi, S., Veral, E., Shapiro, H., & Emelianova, O.. (2011). Mattel, Inc.: Global Manufacturing Principles (GMP) - A Life-Cycle Analysis of a Company-Based Code of Conduct in the Toy Industry. Journal of Business Ethics, 99(4), 483-517. Retrieved from ProQuest on June 1, 2012.
Locate and evaluate the most salient business ethics issues and critically analyze them within the context of virtue ethics using the questions below.
The following link may be helpful to you in your evaluation of this Case:
1) What I would like for you to do is to choose three (3) "virtues" and then provide a clear definition of each. For example, you might choose such virtues as temperance, justice, honesty, fairness, generosity, or kindness. Be sure that you define each virtue using a quality and objective secondary source.
2) Next, apply each of the three virtues you have chosen to the case. Tell me how each of the virtues you've chosen might have been used to appropriately guide the actions and policies of the company. You may discuss how each relates to such matters as the company's working conditions, worker safety, fairness, organizational attitudes towards the environment, etc.
3) Which of the three normative ethics - deontological, utilitarian, or virtue - do you believe is most useful in evaluating the Mattel case?