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Evaluate recent initiatives at royal floraholland

Discussion Post: Royal FloraHolland

Evaluate recent initiatives at Royal FloraHolland, including GreenRail, GreenBarge, Hubways, and CoolChain? What are the objectives of these initiatives? Do you think they will succeed in helping Royal FloraHolland maintain its market leadership?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Evaluate recent initiatives at royal floraholland

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