Evaluate personalized customer interaction plan


Marketing

Develop a PowerPoint presentation of 8-11 slides for a proposal, including 200-250 words of speaker notes per slide, covering the following:

1. The proposal should begin with a brief explanation of each separate technique (1-2 slides).

2. Present your evaluation of each technique's strategic contribution to the e-business's market leadership (3-4 slides). The specific techniques that you should evaluate in your plan include the following:

o personalized customer interaction
o customer relationship management (CRM)
o customer experience management (CEM)
o interactive relationship marketing
o mass customization
o customerization

3. Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business's CRM and relationship marketing objectives (4-5 slides).

Use the presentation notes section to describe concept applications in detail.

For more information on creating PowerPoint Presentations, please visit the Microsoft Office Applications Lab

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Marketing Management: Evaluate personalized customer interaction plan
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