Integrated Marketing Communication" Please respond to the following:
Evaluate overall how politicians engaged in the 2008 or 2012 Presidential campaign have integrated their marketing message. Then, evaluate one specific candidate of your choice.
Pick a product which has experienced a failing promotional campaign. (Be sure the failure is due to a bad promotional campaign rather than a failed product, i.e. New Coke or IBM%u2019s PC Jr.). Analyze why the promotion failed and recommend how it could be fixed if that same promotion was to be recycled this year.