Problem: Brand Extension Marketing Plan In this assignment, you will be assessed based on the following Outcome: GB530-2: Evaluate methods for market segmentation, targeting and positioning. Introduction: The assignment in this unit is to complete a component of a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. Using the Marketing Plan guide found in Course Documents, complete and submit the following components of your Marketing Plan. Unit 3 Marketing Plan: Connecting with the Customer 3.0 MARKETING STRATEGY