Master of Science in Management
Appreciate the domain and scope of marketing both as a functional area of business and as a philosophy of business Understand the business advantages of knowing customers through marketing research and responding to their behaviour through segmentation, positioning, and targeting Interpret the concept of the marketing mix and the role played by the various elements that make it up Assess the effectiveness of different global marketing strategies
Evaluate key components of the marketing environment
Analyse the issues in contemporary marketing case studies and respond with reasoned solutions
Principles of pricing
Objectives and strategy
Demand, cost, and competition
Pricing methods
Initiating and responding to change