Evaluate issues in 4ps model of the marketing mix
Question: Evaluate the key ethical issues in the 4Ps model of the marketing mix.
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Analysis of both the internal and external environment of the company using frameworks such as SWOT analysis and PESTEL analysis.
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Discuss, in detail, the key concepts, namely transnationalism and transnational history. In addition, apply this understanding of the key concepts,
What are the marketing objectives according to organisational goals and targets? Who is responsible for this marketing plan?
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