Read the article Capital one Financial Corporation: Setting and shaping strategy by Rich Fairbank, CEO Capital one. And on the basis of the reading answer the following questions:
Question 1. Evaluate Fairbanks' approach to entrepreneurship in the credit card industry.
Question 2. Identify Capital One's key functional strategies, company policies, and organizational structure and how they support/fail to support the company's overall strategy and objectives.
Question 3. Write a one-sentence statement that summarizes Capital One's strategy.
Question 4. Evaluate Capital One's strategy. Is is internally consistent? What are Capital One's key competitive advantages?
Question 5. Was the company's strategy well-suited to the competitive environment that it faced? Why or why not?
Question 6. Evaluate the America One and Summit Acceptance Corporation initiatives. Trying not to use hindsight, would you have supported either? Both? Why? Why not?
Question 7. What strategic issues does Capital One face at the time of the case?