Discussion Board: Concepts of Consumer Behavior
Review the Terminal Course Objectives, accessed by clicking on the Course Information tab at the top of your screen, scrolling down to the "Course Objectives," and then selecting "View Class Objectives." How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if he or she has not mastered these objectives? Explain.
Objectives:
Differentiate Maslow's Hierarchy of Needs from other more contemporary models
Evaluate external influences that affect consumer behavior
Evaluate internal influences that motivate consumer behavior