Assignment
Research a company that has diversified its business by either adding a new product/service or entering into a new market or line of business.
Answer the following problems:
Assess long-term attractiveness of each industry in which the firm has a business.
Assess competitive strength of each of the firm's business units.
Evaluate competitive advantage potential of cross-business strategic fits among the various business units.
Check whether firm's resources fit requirements of its present businesses.
Rank performance prospects of businesses and determine priority for resource allocation.
Craft new strategic moves to improve overall company performance.