Evaluate communications and sales effects
Problem:
Name an advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects?
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What trends do you see in the development of IMC campaigns? Provide an example. How might new technologies affect this process? Why?
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What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects?
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