Evaluate big skinnys sponsored search strategy


Assignment

Read the attached Case on Big Skinny and submit a word document containing the following:

Section one: Summary of the Case

Write a synopsis of the case highlighting key elements of the case (Minimum 200 Words)

Section two: Case Questions

1. What should Kiril focus on next? What should be his lowest priority? Why? (Minimum 150 words)

2. Evaluate Big Skinny's sponsored search strategy. Are their search keywords for which you would encourage Big Skinny to increase its bid? To Lower its bid? (Minimum 200 words)

3. How effectively is Big Skinny using social media to sell its wallets? (Minimum 150 words)

4. Should Big Skinny expand its partnerships with online distributors? Why or Why not? (Minimum 100 words)

Section three: Takeaways

What are your takeaways from this case? How can you use the takeaways from this case as you prepare to move forward in your career? (Minimum 100 Words)

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Attachment:- Case-Big-Skinny.rar

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Corporate Finance: Evaluate big skinnys sponsored search strategy
Reference No:- TGS02072118

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