Assignment- Types Of Services, Service Process Matrix, And The Virtual Value Chain
Write an essay in which you evaluate a service interaction or set of interactions in your current organization, or one in which you recently worked (make one up, convenience store for example), using the following concepts: types of services, service process matrix, and the virtual value chain. From the perspective of an integrated view of these three concepts, what was done well or poorly? State your opinion and then back it up in your essay.
Length: 700 to 1000 words
TEXTBOOK: Fitzsimmons, James A. & Fitzsimmons, Mona J. (2013). Service Management: Operations, Strategy, Information Technology (8th ed.). Boston: McGraw-Hill. ISBN: 978-0078024078
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.