Evaluate a campaign success in terms of intangibles, Marketing Management

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Evaluate a campaign success in terms of intangibles

Question: Although many marketing people traditionally evaluate a campaign's success in terms of intangibles such as brand awareness, top management insists on more tangible results such as _______. Group of answer choices return on investment (ROI) positioning objectives consumer preferences winning industry promotion awards

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Marketing Management: Evaluate a campaign success in terms of intangibles

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