Evaluate a business opportunity and develop a critical, robust and comprehensive plan that seeks to develop and exploit the opportunity identified.
More specifically, the report should:
Provide a robust justification for Business Development within a specified context
• Be structured around an appropriate and overall Business Development Process.
• Illustrate how the opportunity was identified, and discuss in a critical manner how the opportunity will be developed and evaluated
• Include evidence of a systematic assessment of the external environment and how this aligns with the internal capabilities of the firm.