Ethnic and religious appeals to market products
Question 1: Is it ethical for marketers to use ethnic and religious appeals to market products?Question 2: Are there similar things that could appeal to Gen Y, the ways in which marketers appeal to seniors.
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How can big company capture the attention of Gen Y? Toyota created an entirely new division to go after young drivers. Scion (pronounced sigh-on) launched in early 2004 with only two models-the small, wedgy four-door xA hatchback, and the odd-look
Question 1: Is it ethical for marketers to use ethnic and religious appeals to market products? Question 2: Are there similar things that could appeal to Gen Y, the ways in which marketers appeal to seniors.
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