Ethics training program-ethical behavior
Problem: What usefulness does ethics training have on workers ethical behavior? What should be included in an ethics training program? Please be specific.
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How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable?Why is extensive research necessary
Review the article titled “The Perils and Pitfalls of Leading Change”.
Problem: Explain the responsibility of the corporation as a moral agent. Give examples of how a corporation can be considered a societal moral agent.
What key points do you think need to be included in the mission statement?Should a mission statement also be a marketing too.
Problem 1: What is a project portfolio management system? Describe the considerations for designing such a system.
Problem 1: Do you agree or disagree with the statement: "Acting ethically is a liberating and empowering experience." Why? Problem 2: Is it possible to live a fulfilled life without acting ethically? Why or why not?
Using the organization that your professor has preapproved, synthesize the organization’s readiness for change
Name the six steps in the marketing research process as discussed in the Kotler text.Why is it important to include all of these steps in the research process.
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