Product Placement
E.T. not only wanted to phone home, but he loved Reese's Pieces. Marty was mistaken for Calvin Klein in Back to the Future. Tom Hanks worked for FedEx in Castaway. Tom Cruise donned a fine pair of Ray Ban Wayfarers in Risky Business. Read about product placement, and other contemporary marketing strategies. Then watch 30 minutes of television, either a part of a movie or a television show, and look for products placed into the scene. Write a report on the effectiveness of product placement.
Topic Requirements:
- Done properly product placement can create a realistic scene and a general feeling of familiarity. Is there more to it than that?
- Do you think consumers notice the placement?
- Are they consciously motivated to purchase that product, or are they actually reached on a more subconscious level?
Content Requirements:
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- The assignment should be 1 - 2 pages in length (double-spaced, 12 point font, Times New Roman).
- Cite your information and include a reference page (does not count towards length requirement.) For APA citation guidelines, please refer to the Tools & Resources page.